In. Out. Done. No hidden agenda, just a high-five

I provide hands-on brand, marketing and comms support, delivering fast, practical outputs using a proven ‘Brand to Sales’ approach. It fits the needs and timescales of senior management and works for global leaders, ambitious challengers and rockstar scaleups.

In 20+ years of B2B marketing and comms, I’ve covered most sectors but especially tech (a lot!) and professional services.

Brand experience includes:
Vodafone, Cisco, Salesforce, Siemens, Oracle, McAfee, Sony, Bluetooth, Autonomy, Computacenter, Colt, PwC, PA, Adecco Group, Amercian Express, Travelex, WorldPay, The Carbon Trust.

Brand Strategist

I’ve developed brand refreshes for multiple B2B brands, big and small. I’ve overseen brand projects involving design and content teams and also delivered brand strategy and verbal brand outputs directly to drive leadership, awareness and engagement.

Fractional CMO

For start-ups and scaleups that need a ‘Brand to Sales’ action plan to deliver, I’ve provided the marketing leadership working with the existing team, until a full-time role can be justified.

Typical Outputs:

  • GTM Planning

  • Sales-Marketing Alignment

  • Market Positioning and Buyer profiling

  • Brand/Value/Product Proposition

  • Brand and Product Messaging

  • PR/Comms/Inbound/Content strategy

  • Thought leadership, Content, Ideation

Examples of Expertise:

  • Global brand refresh, sales enablement and ‘Brand to Sales’ campaign for Vodafone Business division

  • Global marketing brand refresh and communications programme for Travelex

  • Global ‘Brand to Sales’ campaign messaging and content for Cisco

  • UK brand refresh, content and ideation for Freeths

  • Internal cultural change programme for Cisco UKI

  • Sales & marketing messaging for blue chips incl. PWC, Cisco, McAfee, Salesforce, SAP Ariba

  • International value propositon for blue chips incl. Vodafone, Toshiba, Autonomy, Travelex, SITA

  • UK buyer persona and sales-marketing alignment for brands incl. Adecco Group brands, Balabit, Pindrop

  • Brand partnership for Cisco and Management Today

  • UK SMB Brand campaign for American Express

  • UK PR/experiential programme for Bluetooth SIG

  • UK content marketing & demand gen for Avanade, Pindrop

  • Global ‘Brand to Sales’ programme for IDlayr

  • European ‘Brand to Sales’ programme for IT security specialist Balabit (One Identity)

  • UK PR programmes for Adecco Group, McAfee, Computacenter

  • EMEA PR programmes for Tech Scale-ups (series C+)

  • Thought Leadership campaigns incl. all of the above